Last semester, a student asked me “Why are you a Coaching Psychologist, and not a therapist, when you clearly know so much about psychotherapy?” (I paid him for the flattery later.) I gave a rather glib answer at the time, and since then I’ve been wanting to find time to marshall my thoughts and be honest and upfront about my reasons for preferring to be part of a young upstart of a discipline, rather than adopting a label with a century-long pedigree. Today’s the day. I think Freud did the world a great service. He did more than most to illuminate how we have rather little conscious awareness of the…